In recent times, there has been a lot of talk about AI (Artificial Intelligence), or in our beautiful Portuguese, Artificial Intelligence! With the growing number of AI tools appearing on the market, the question arises: How can these tools help us work on the Marketing of our businesses?
Indeed, AI tools have enormous potential. From our point of view, and contrary to what many people think, these tools did not replace us, but rather helped us achieve more and better results. In fact, we read somewhere that “AI will not replace you. A person using AI will.” – and we completely agree!
That said, here are 4 AI Tools that will help you in your Digital Marketing! I hope you like it…
Lovo: Voice Off for all your needs
lovo is a TTS (Text to Speech) artificial intelligence. With more than 180 voices to choose from, divided into 33 different languages, it becomes a good tool for projects that require voice over. Although it does not (yet!) replace the human voice, it can get close enough so that it can be used. For example, during the production of the project, until the moment the final voice is recorded.
Listen to an example here (from Cristiano 😁) and tell us what you think!
Brandmark: Logo design
A logo is essential in any business, it creates visibility and familiarity with your brand. Every day you look at logos and, often, it is more than enough to recognize the associated brand. For example, Apple’s apple or Nike’s “swoosh”.
When starting your business, you may not have the opportunity to invest in a designer to create a custom logo for you. That’s where Brandmark comes in. Its operation is quite simple, you enter the name of your business and your slogan (if you have one), some keywords of what you want for your logo, choose a type of color and, in seconds, you have a series of logos generated by artificial intelligence, ready to use on your website.
As an example, we decided to ask artificial intelligence to create a new logo for Paipeláine, these were some of the examples presented.
Synthesia: An AI presenter for your videos
We’ve already explained to you how you can make a video to promote your business, but what if you don’t feel comfortable in front of the camera? In that case, Synthesia could be a good solution for you.
Its operation is simple. You just have to choose an avatar, insert your script, choose the language and finally, wait.
The free version only allows you to use video and text templates of up to 200 characters, which will be more than enough for you to try it out.
CopyAI: Improve your written content through Artificial Intelligence
CopyAi is a tool that will help you write the best content possible. Imagine you are starting your newsletter or a blog on your website. If you feel that your content could be improved, you can use this tool to help you make it as appealing as possible.
To show you, we asked CopyAI to write a text about itself. This was the result:
“Copy.ai is a tool that can help you improve your written content through artificial intelligence. It will analyze your text and suggest improvements, such as grammatical and spelling errors, in real time.
The program uses natural language processing (NLP) to identify problems in your writing so it can make suggestions in response to what you’ve written.
It also offers suggestions for improving the way your content sounds when read aloud by someone other than the original author.”
We hope these tools help you improve your Digital Marketing, and you know, if you have any questions, send us a message!
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