Take a moment, breathe… and reflect! You already work hard to create good content. You regularly publish this same content on your website and social networks, and ensure that it is properly optimized, for example, in terms of SEO. Still, despite all your dedication, the views are not what you expected!
So far so good… or so bad! Since you’re not achieving your goals… ☹ But don’t give up! Generating traffic can be more difficult than it seems… and it’s a very common problem, both for you and for us.
The good news is that there are several strategies, or actions, that can increase these numbers… However, today we are going to talk to you about Content Distribution, and how you can correctly use this technique.
Do you know what it is to distribute content?
Distributing content is simply using your content, which you published on your website, and publishing that same content on other digital platforms! And he believes that it is a very common strategy in the digital environment. There are many companies that do this, especially business groups, which distribute their content on various platforms.
The big advantage of this strategy is the fact that it makes it possible to distribute your content (there it is “distribution”) and be able to (re)use it to increase traffic to your website. Remember: Creating unique and relevant content for your audience is the most important thing, but if you don’t promote it properly, it won’t attract anyone. Yes… creating content alone is not enough!
What is the impact of content distribution on your SEO?
You might be asking, “So, won’t duplicating content hurt SEO?” – Did I get it right? The answer is yes and no. Now let’s see…
As you may know, Google doesn’t like duplicate content! In fact, the existence of duplicate content can directly harm your website, but it also affects SEO and this, of course, is something we want to avoid. Right?!
In this aspect we are in luck! For Google, Content Syndication is not a direct copy of the original content and therefore is not in any way related to duplicate content. However, Google says:
“Syndicate carefully: If you syndicate your content on other sites, Google will always show the version we think is most appropriate for users in each given search, which may or may not be the version you’d prefer. However, it is helpful to ensure that each site on which your content is syndicated includes a link back to your original article. You can also ask those who use your syndicated material to use the noindex meta tag to prevent search engines from indexing their version of the content.”
In fact, distributed content is generally not indexed by Google, for obvious reasons, but this does not mean that it is not a good strategy. By distributing your content, it will reach more people… and if more people see it, even more will see your website.
How can you distribute your content correctly?
To distribute your content, we suggest you summarize the articles you want to distribute (between 750 – 1200 characters) and publish them on your partners’ websites. As simple as that. Furthermore, never forget to ensure that the content distributed has:
- The Link to the original article – When you distribute your content on other websites, blogs or platforms, never forget to ensure that the distributed content has a link that connects it to the original content.
- The Canonical Link – This will depend on the CMS you are using, but it is important that, in the content distributed, you include the Canonical Link of the article (by default it will, obviously, be the original link of the article).
You should also be careful not to distribute all of your content!! Maintain your website/blog with regular and unique content.
Take advantage of these potentialities of content distribution, (re)use all that content that takes so much work to create, and make it reach more people. Speaking of “(re)using content”, there are other ways of doing it effectively, which can be used…
Another article that, I am convinced, will help you optimize the visibility of your content. If you have any questions, leave your comment or send me a message.
See you soon!
Note: This article is not intended as advice. Its purpose is strictly informative and does not, under any circumstances, dispense with a specific analysis of your specific case.