Paipeláine – Marketing Solutions

Google offers a range of leading professional services on the web. Google Workspace, formerly called “G Suite,” is the preferred choice for many businesses. One of the main reasons is the advantage associated with the ecosystem of apps for different specific needs. Starting from organization and productivity tools, to language processing and database services.

However, did you know that you could take these applications further, combining Google’s most popular apps together, and build powerful, automated workflows?

In this article, we’ll show you some ways to automate specific processes, related to Google apps, to increase your productivity. Let’s go?

Continuar a lerThese are the Google applications that you can combine and automate to increase your productivity!

In recent years, digital marketing has undergone significant evolution, largely driven by rapid technological transformation. The truth is that companies have adopted more advanced digital strategies, essential to stand out in an increasingly competitive and saturated scenario. Some of us have even changed the focus of our strategies, taking them beyond “sales”, “notoriety” and “reference”!

Taking advantage of key technological developments, many businesses are now also focused on automating processes related to the sales and marketing department. But there is more to it than that! The question that arises is: how can technology, in some way, help us achieve our goals.

Continuar a lerThe Future of Digital Marketing: Discover the technological trends that are changing Marketing.

Email Marketing is one of the most powerful tools you can use in digital marketing. However, making mistakes can be costly and damaging to your reputation. Once the email has been sent, correcting or clarifying errors can dilute the impact of your campaign and increase its bounce rate.

To avoid this, we created a checklist to help you send the right email, to the right person, at the right time, without errors and with perfect formatting for all devices. Let’s go?!

Continuar a lerEmail Marketing: A complete guide to the success of your campaigns!

Chatbots are computer programs that use artificial intelligence to simulate human conversations. They are becoming increasingly popular worldwide as they help, for example, companies to provide 24/7 customer support without the need for human supervision.

We have a surprise for you! In this article, in addition to analyzing some of today’s best-known ChatBots, we will show you the true potential of these tools! As?! Now, we created a personalized ChatBot, developed to answer your questions related to Paipeláine, and Digital Marketing! Something that can also be developed for your business, using the Open AI API. Prepared?!

Continuar a lerDo you know the best Artificial Intelligence Chatbots at the moment? And you, would you like to have your own ChatBot?!

In a world where digital communication is essential, email marketing continues to be a vital tool for companies. Namely, to connect with their audience, but also to automate various business processes, which use email.

However, a recent policy update from Google has brought waves of change to email marketing.

Starting December 1st, Google will begin implementing a significant change to its Inactive Accounts Policy, with the aim of strengthening network security by deleting accounts that have been inactive for two years.

Continuar a lerThe future of Email Marketing: Learn about the changes to Google’s inactive account policy

It’s Friday, it’s 4:30 pm! Your work day will soon end, and you can already smell the weekend! However, instead of getting ready to go home, have a drink with friends, or just relax, you’re thinking about how to squeeze in even more tasks. Do you feel familiar?!

We spend a lot of our working time doing this. We try to fit too many tasks into our schedules. And this pressure, which we place on ourselves, can infiltrate our personal lives, affecting our relationships and our mental health.

🤖 🔥 Extra Tip: Exclusively for this article, we developed an example of a ChatBot (powered by A.I.) to answer all your questions. Try it now!!!🤖 🔥

Continuar a lerAutomations that help you achieve a sustainable balance between your professional and personal life.

If you could save more than 30 hours of work per week, would you hesitate to take that opportunity?! In your business, you probably feel that your participation is crucial in all activities related to it, but, most likely, it is not! We have already addressed the topic of automation in previous articles, and we are here to reinforce the idea that we can save a lot of precious time by automating a large part of our daily tasks.

Worried that automation will cost more in initial investment than the return it offers? Do not worry. In this article, we will review your concern, and analyze the real cost of investing (or not investing) in automation.

Continuar a lerHere are 3 reasons to invest (now) in process automation!

Creating an online business may seem complicated and time-consuming (and, in some ways, it is 🤣)! But don’t worry, we’re here to show you that it can be simpler than it seems.

Before jumping into the world of online sales, there are some essential steps you should consider. We’ll explain everything to you in a simple way so you can start your online store with confidence. Let’s go?!

Continuar a lerFrom idea to success: What are the steps to create an online business?

Social Networks are essential tools for the success of your online business. They are, without a doubt, a fundamental piece in your Digital Marketing strategy. Why?! Well… with billions of active users on platforms like Facebook, Instagram, Twitter and LinkedIn, these platforms offer a unique opportunity to promote your products or services.

However, to obtain effective results, it is crucial not to adopt Social Media as your only strategy. Attention: Obviously, we believe that Social Networks are a fundamental part of your marketing. However, these tools unleash their true potential when combined with other tools (such as: website, online stores, email marketing, online advertising, and, even sometimes, offline methods…). A marketing strategy should not only include Social Media!

Continuar a lerLearn how to sell more (and better) with your online store, through Social Media.

As we saw in the 1st part of this article, there are lots of automation tools that can make your eCommerce more efficient and customer-oriented. Furthermore, we showed you that you can save a lot of precious time and boost your sales by automating many aspects of your online store.

Now, in the second part, we will dive into the various ways to automate some processes related to your business. We will present practical examples to inspire you to adopt automation processes. Discover how to optimize your business, reduce repetitive tasks and improve your customer experience.

Continuar a lereCommerce Automation (Part 2): Ways to automate your business! – Practical examples