By now, you should know that a Content Marketing strategy is a good way to implement a Digital Marketing strategy, keeping costs low.
As a reminder, Content Marketing is a marketing strategy, focused on creating and distributing relevant, coherent and valuable content. Its objective is to attract and retain a specific audience.
What can you do to stand out?
Every day, we are bombarded with content in all types of formats, and for that reason, your content will have to stand out from the rest, so that you are not just “one more”. To do this, we leave you with some tips to help you stand out from the competition.
1) Create your content based on search results
Honestly, when doing a search on a search engine, how many times have you gone past the first page of results? Your answer will probably be “few or none”, and that is quite common.
We can usually find what we need without having to go to the second page of results. Therefore, there is nothing better than analyzing these results carefully and understanding how you can improve your content to stand out. To get your content to appear on the first page of results, in addition to SEO and technical SEO work, you will need to have high quality content.
2) Match your content with what your customers are looking for
Following on from the previous point, the higher the quality of your content on the topic in question, the better your position will be in search engine results.
Knowing what your customers (or future customers) are looking for, you can focus your content on that specific subject, developing from there.
You can explore the different steps your client goes through to reach the result they want, this way you demonstrate that you have knowledge about the entire process or specific topic.
3) Use Artificial Intelligence to your advantage
Artificial intelligence is everywhere (we’ve even written about AI here and here!). How about taking advantage of all the possibilities that AI offers you to make your content stand out more. Whether with audio versions of your content or even a virtual presenter for your videos.
4) Gives old content new life
Certainly some of the content you’ve already written is outdated (due to changes in legislation, technologies that have become obsolete, etc.) or wasn’t very successful when you launched it, but nothing says you can’t give that content a new lease of life. .
The first step is to audit your content and see if it can be optimized. If the answer is positive, it’s time to update/improve it and give it a new life.
All these tips will help you make your content stand out. And you know, if you have any questions, send us a message. Don’t forget to follow our Social Networks: Facebook; YouTube; Instagram; LinkedIn.
See you soon…