You’ve certainly already shopped in an online store, and perhaps you’ve already wondered how you can set up your own store. Today we will explain how! To simplify things, we will explain how you can create an online clothing store, but these concepts apply to any type of store you want to create. Let’s go?
Why create an online store?
Consumer habits have changed a lot in recent years. If, for example, you already have a physical store, creating an online store could be a good complement to your business. It will pressure you to reach a greater number of potential customers, without any type of time or geographic barriers. And this was one of the reasons why we decided to explain to you how you can create your online clothing store. Once again, don’t forget, if your business area is different, you can adapt what we explain to your business.
How to create an online clothing store in just 6 steps?!
1) Choose the products you want to sell
This must be the first step. If you already have your business, you probably know what your customers are looking for most or which products are most sold. In the case of a clothing store, you should always be up to date with the latest trends and news, but also pay attention to what the competition is doing. Something you can do is define categories or groups. For example, with regard to a clothing store, we would have:
- Gender – Men’s, women’s, unisex, adult, children’s clothing, etc…
- Type – Formal, casual, sportswear, etc…
- Condition – New clothes, second hand, etc…
2) Create (literally) your online store
Now that you’ve chosen what you want to sell in your store, it’s time to take action and create the online store itself.
a) Product pages, and more…
There are some pages that are almost mandatory on your website and online store. In addition to pages such as “About Us”, “Contacts” and “Frequently Asked Questions (FAQs)”, you must also have legal pages, such as “Privacy Policy”, “Terms and Conditions”, “Cookie Policy”, among others . You can confirm whether your page meets the legal requirements here and here!
b) Product titles
Something very important on your product pages are the titles. These must clearly and succinctly convey what the product is. Only in this way will the products be highlighted, both in your store and in search engines (SEO). Avoid your titles being too generic, but also be careful that they are not too detailed. Here are some examples:
- Short title – Women’s coat.
- More detailed title – Women’s wool coat with hood and zip…
- Correct title – Fleece jacket with zip.
Think about creating a standard formula, so that there is consistency in the titles of your products.
c) Product descriptions
Just like product titles, descriptions are also very important and can be the deciding factor in whether or not the user buys your product. Descriptions should never be short and should always include all relevant information about the product. Some tips for your product descriptions are:
- Advantages and benefits – Material the clothes are made of, etc…
- Essential information – A size guide, product dimensions, shipping box dimensions, etc…
- Answers to common questions that may arise from the use or care of clothing.
d) Photos of the articles
Don’t neglect the photos of your items, as these will be the only way your future customers will have to see the products before purchasing them. Here are some tips for getting the best photos of your products!
e) Categories and filters
You’ve already chosen your products and created pages for each one, now it’s time to add the products to their respective categories and filters. This will simplify navigation, increasing the possibility of your potential customers completing their purchases. Always keep in mind that the more positive the user experience, the more likely they are to purchase something and return. For the categories, you can start with the ones we showed you previously, and from there expand even further. Filters are just as important as categories. Some examples are:
- Colors;
- Materials;
- Sizes;
- Standards;
- Etc…
3) Promote your online store on social media
You can’t wait for your future customers to discover the store on their own (although this could also happen, especially if your SEO is well worked on). Once your store is complete, it’s time to promote it. One of the most common solutions today is social networks.
Social networks are an important ally for your online store. You will be able to promote your products and have more direct contact with your users. It’s a good idea to research which social networks make the most sense for you to be present on, as you don’t need to be present on all of them, just the ones that help your business.
Some networks (such as Facebook and Instagram) allow you to have business profiles, even allowing you to synchronize your online store with them, making your products available for purchase through the social network. You can read 3 reasons for your company to be on social media here and ask some questions here.
4) Online advertising
When you browse online, you’ve noticed the ads on websites, social networks, and even in search engine results. Just like you, many other users also see them daily. Different channels have different advertising platforms, with different requirements, but with the aim of helping you sell more.
Google Ads, for example, is a very attractive service for new websites and online stores, as it allows your page to reach users looking for articles or services that you provide, at a stage when your website will not yet have a good position. in Google organic results
Still on Google, you also have the Google Merchant Center service, which allows you to upload your products to Google Shopping Ads. This way, when someone searches for a product to buy, it can appear directly in the shopping results on Google.
5) E-mail marketing
Email marketing is also an excellent way to promote your products. Allowing you to inform your users about news in your store, promotions, discounts, etc. Read here how email can help you sell better, and at a more advanced point, check here how to take your email marketing to the next level.
6) Your physical store, online!
It’s true, if you have a physical store, you can also transform it into an online store, allowing your customers to visit the store as if they were in your physical store, just needing a computer, tablet or smartphone. You can find out everything about this possibility here!
You know, for any questions send us a message. Don’t forget to follow our Social Networks: Facebook; YouTube; Instagram; LinkedIn.
See you soon…