Automation: Your Email Marketing at a higher level!- Paipeláine

Believe me… Email Marketing is much more than sending a simple email or campaign to your contact list. With the right tool, features and methodology, you can not only organize and track your marketing campaigns, but also automate an unlimited number of recurring business tasks and processes. And how is this possible? Well, that’s what we explain to you next…

The main essential features to take your Email Marketing to a higher level!

Email is, in itself, a means of communication that is quite cemented in our communication culture. If we combine this common means of communication with a tool with superior functionalities, we are halfway to automating processes, saving time, and selling more and better!

Our tool, for example, does much more than send simple emails! From contact and company management, to the creation of pages and forms, campaign management (email and text messages (SMS)), and integration with other systems through API, the platform is, without a doubt, a point of Great start to take your email marketing to the next level. Here are the main features:

1) Forms and Landing Pages – To easily create all types of forms and pages, which can be embedded into any web page – the most common entry point for your campaigns.

2) Contact segmentation – To register, segment and monitor your contacts in detail.

3) Email and SMS – In addition to personalized emails, you can also use text messaging in your flows, and monitor openings, clicks and efficiency rates.

4) Flow Management – To create and manage, in a flexible and easy way, your commercial flows, to automate your communication and interaction processes with contacts and take them through your sales funnel.

5) Reports – so you can analyze in detail the data collected from each of your flows, and thus improve your results.

These are the features you need to automate your business! With them, you can define the logical actions and events that your contacts will follow and, with this, automate the communication and interaction processes with your customers and potential customers.

Flow Management: Logic and technology together in process automation!

There are no secrets… this is where the automation of your processes and your communication begins. Through flow management, it is possible to define several processes based on results and, consequently, define the actions to be triggered. To do this, we have to go through 3 critical steps: 1) Objective of the flow; 2) Logical design of the flow; and 3) Implementation and testing!

This flow will consist of a set of rules or conditions that will trigger specific actions, depending on a starting point or initial action, such as:

Someone who subscribes to your newsletter;
Someone who clicks a specific “call to action” in your email;
A subscription to your website or landing page;
An item left in your online store’s shopping cart by a registered user;
Among many others…

We have the tool and the methodology! Contact us! We want to help you automate your communication, as we believe it can be an excellent way to optimize your time and improve relationships with your customers.

In this context, be sure to check out this article – “Email Marketing: 4 Basic Flows to Automate Your Communications!” – where we show you how you can implement 4 basic flows to automate your communications.