It’s true, Google Optimize is going to end! But, don’t worry, the platform will only “close its doors” on September 30, 2023 and, until then, you have the opportunity to try some alternatives, to understand which one you like best. But first… do you know exactly what Google Optimize is?
What is Google Optimize?
Google Optimize is a website optimization tool aimed at marketers. This allows tests to be carried out with different combinations of website elements, helping to increase visitor conversion rates and visitor satisfaction. Google Optimize allows you to test any HTML element on a page, such as:
- Blog posts;
- Landing Pages;
- Forms;
- Images;
- Etc.
It also allows you to test alternative versions of certain page elements, or even the entire page. This way, it can be used at different stages of the sales funnel.
The end is near!
As we said at the beginning of this article, Google Optimize will be discontinued on September 30, 2023. This applies to both Google Optimize and Google Optimize 360. Until this date, all active experiences will maintain their normal operation, being closed after the date.
According to Google, although this service has existed for some time, it did not have the resources that companies truly need, so they decided to invest in these resources, integrating Google Optimize resources within Google Analytics 4.
The recommendation is that all users who use Google Optimize download the data on the platform, before the deadline, to safeguard all the tests they carried out previously.
And now?! Are there alternatives to Google Optimize?
Due to its usefulness and number of users, it is logical that some competitors have appeared on the market, with similar resources.
Here are some suggestions:
Convert
This company has been on the market for over 10 years. Its software allows you to carry out all tests to optimize your website. There are several plans to choose from for all business needs and sizes. They also have a 15-day free trial available.
VWO
Like the previous suggestion, VWO has also been present on the market for more than 10 years. Its platform allows for a large number of tests. It also has many service packages (including a free one), depending on the needs of each company.
Kamaleoon
Kamaleoon has numerous testing tools, all included in a general tool, in order to simplify. It has a demo version that must be requested through the website.
As you can see, there are alternatives to Google Optimize, so you don’t have to worry too much. Probably in the near future, other brands will appear on the market with new solutions, it’s all a matter of paying attention and looking for the solution that best fits your needs.
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