This isn’t the first time we’ve told you about the importance of email for your business! This time, we’re going to give you some tips to improve (even more) your email marketing campaigns. Important tips for your business to expand. Prepared?!
Here are 5 tips to improve your emails!
1) Subject – write a compelling subject that stands out! The subject line is the first thing that will be seen. The subject should be captivating, brief and should get your email opened. Some email clients also allow you to see a small preview of the email. You can also take advantage of this small detail.
2) Segmentation – Segmentation will allow you to send the right email, to the right person, at the right time. Obviously, not everyone is at the same point in their customer journey. Therefore, your campaign must be adapted taking this into account. For example, users who have just entered your campaign need to receive communication that introduces them to your brand and familiarizes them with your services or products. Others may already be “converted” and, in this case, the objective will be to keep them as customers. It’s important to know your audience and what state they are in. To do this, you will have to collect some information, but don’t forget to always comply with legal requirements.
3) Personalization – The idea of sending the same email to all users seems to be the easiest and simplest, but it will also be the one that will be least successful. Lots of details will make your email stand out. For example, something as simple as using the recipient’s name is quite important! By following our previous point, you will already have some segments with different users, for example, divided by age group, new customers, type of products or services they purchased, the possibilities are endless. Anything that can make your user experience more personal and unique will bring more prosperity to your business.
4) Simple is good! – Simplicity is fundamental. The simpler and more to the point your email is, the more likely it is to retain the user. Too much information or too many offers will not be beneficial. The idea is to present a product, service, discount or even information. Don’t forget to always have a Call to Action, to direct your users to the next step of your campaign.
5) Where will your email be read? – There are several platforms where your emails can be read. Computers, smartphones and other devices with internet access. Furthermore, it can be opened in email client apps or directly in the browser. As you can imagine, getting everything to work well on all possible platforms is a complicated task, but it’s not impossible. There are tools to carry out these checks and that will help you carry out the necessary tests so that everything works correctly. As we said in the previous point, “simple is good”, and if you follow this idea, you will see that it will be much easier for your email to be correctly displayed everywhere, increasing your coverage area.
We hope this content has helped you improve your email marketing campaigns. You know, if you need any help… send us a message. Don’t forget to follow our Social Networks: Facebook; YouTube; Instagram; LinkedIn.
See you soon…