HTTPS vs HTTP: Do you know what an SSL certificate is and why it is so important?

You’ve probably noticed that on many websites you visit, the URL starts with HTTPS instead of HTTP, have you ever wondered why?

The S stands for secure, and indicates that the website has an SSL (Secure Socket Layer) certificate. Whenever you enter a website where this happens, you can rest assured that any data you enter on the website will be safe. On the other hand, whenever the website does not have this information, you must be extra careful and preferably not enter personal data.

What is an SSL certificate?

The SSL certificate is an internet security protocol, used when information is exchanged, such as in online stores.

From a more technical point of view 🤓, it uses cryptographic algorithms, which encode information in transit between users and the website, preventing third parties from accessing it.

The various types of SSL certificates

There are several types of SSL certificates, and we will present the three main ones.

Domain validation – This is the most common type of certificate to find. Its function is to authenticate the identity of the website, also allowing encrypted connections.

Organization Validation – This is a kind of intermediate certificate. In addition to authenticating the domain, it also verifies the data of the company that maintains the website, certifying that it exists.

Extended validation – This certificate is the most complete option. Because, in addition to having the functions of the previous ones, it carries out a detailed analysis of the website and company in question, offering a higher level of security to users.

Why is it essential to have an SSL certificate on your website?

In addition to the extra security that such a certificate gives to the website, its notoriety will also be at stake. For example, your users will know that it is safe and trustworthy, making them more comfortable when making purchases or entering personal information.

Furthermore, credit card companies only allow purchases on websites with an active SSL certificate. Therefore, it becomes essential if you have, for example, an online store. But not only…

Does the SSL certificate have an impact on my website’s SEO?

SEO stands for “Search Engine Optimization”, or in Portuguese, “Otimização para Motores de Pesquisa” (you can read more about SEO here, here and here).

An SSL certificate not only increases trust and improves users’ experience on your website, it also benefits you in search engines. In fact, a few years ago, Google announced that HTTPS would be factored into the way your page is ranked in search results.

If you use Google Chrome, you have probably noticed that when you enter a website that does not have a certificate, it warns you that the connection is not secure and asks if you want to proceed.

With the increase in demand for greater online security, it is really important that you meet these requirements, so that your website, and your business, can grow.

You know, if you need help with your website, SEO or certificates… send us a message. Don’t forget to follow our Social Networks: Facebook; YouTube; Instagram; LinkedIn.

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