Do you really know the difference between Marketing and Advertising? Although these two terms are often used interchangeably, they have different meanings. At first glance, they may seem synonymous, but, in fact, they have different functions and objectives.
In this article, we will explore the differences between Marketing and Advertising. You will learn more about these concepts, and we will show you how one, as a result of the other, can help you grow.
What is “Marketing”?
First of all, it makes more sense to start by explaining what Marketing is: a set of strategies that aim to identify the needs and desires of consumers, based on products, services or solutions that meet their needs.
It is a process that involves market analysis, target audience segmentation, strategy creation, market research, among other activities. And, a broader and more comprehensive approach, which seeks to create a lasting relationship with the client.
What is “Advertising”?
On the other hand, Advertising is a part of Marketing! Let’s say it’s a tool used in Marketing. That’s why we explained, first, what Marketing is.
Advertising focuses on communicating the product or service to the target audience. She is responsible for promoting them through paid advertisements on different communication channels, such as television, radio, newspapers, magazines, the internet and billboards. These advertisements, campaigns and other actions aim to attract attention, arouse interest and influence the public to take a specific action, such as purchasing a product.
Main characteristics that separate “Marketing” from “Advertising”
Scope: Marketing encompasses a set of strategies, while Advertising is a specific strategy within Marketing.
Objective: Marketing seeks to understand and meet consumer needs, while Advertising aims to promote and communicate the message of the product or service.
Approach: Marketing involves activities such as research, segmentation and market analysis, while Advertising focuses on creating advertisements and campaigns to reach the target audience.
Time: Marketing is an ongoing and long-term activity, while Advertising is more immediate and can have a specific duration.
Reach: Marketing involves relationship and interaction with the customer at various stages of the purchasing process, while Advertising focuses on attracting attention before the purchase decision.
Advantages of “Marketing” over “Advertising”
Greater reach: Marketing allows you to reach your target audience more broadly, through strategies such as digital marketing, email marketing, social networks and events, reaching people at different stages of the purchasing process.
Long-lasting relationship: Marketing seeks to create a long-term relationship with customers, offering solutions and monitoring their needs over time, building a loyal customer base.
Personalized approach: Marketing allows you to segment the target audience according to specific characteristics, allowing for more targeted and personalized campaigns, increasing the effectiveness of actions.
Analysis of results: Marketing allows the analysis of the results of the strategies used, identification of key metrics and necessary adjustments, to obtain better results over time.
Innovation: Marketing stimulates innovation, encouraging the creation of new products, services or solutions, based on customer needs and desires, keeping you ahead of your competition.
While Advertising is a specific strategy within Marketing, Marketing is a comprehensive process that involves market analysis, strategy creation and customer relationships. We can say that one cannot live without the other, and together they offer significant advantages.
Make the most of these advantages and make Marketing and Advertising the foundations of your company’s strategy.