Mobile SEO: Learn how to optimize your website for smartphones

How many times has the following situation happened to you… You search for something in your smartphone’s browser, choose one of the results and, when you enter the website, you realize that it doesn’t work correctly on your smartphone. Unfortunately this is a (still) common situation these days.

So, how many times has this happened to other users who have visited your website?!

Nowadays, we all have a smartphone, and practically everyone uses it to search the internet. For this reason, when developing a website you must take into account both the desktop and mobile versions. In fact, website development should always be mobile first!

How to optimize my website for smartphones?

There are several actions you can take to optimize your website for smartphones. We explain some of them below…

1) Use a responsive design for your website

If your website works on a desktop, it doesn’t mean it will automatically work on a mobile version!

This factor will most certainly also have an impact on your organic ranking and, therefore, affect your website in search engines, such as Google. Indeed, this search engine, like many others, gives preference to websites that are mobile-friendly.

A responsive website will automatically adjust to your screen resolution and size. There are several ways to make your website responsive. Many templates are already prepared for this, or if it is designed from scratch, without using a template, you will have to program it for this situation.

2) Make sure your design works on mobile

Does your website already have a responsive design? Okay, good! However, you still have to make sure that it works properly on mobile devices, as there are different types of screens, with different resolutions and formats. Some points you should consider are:

  • Use text with appropriate and easy-to-read sizes;
  • Pay attention to the size of interactive elements;
  • Be careful that any element that is “clickable” has adequate space so that users do not click on the wrong element.

3) Watch out for pop-ups

Pop-ups with exaggerated sizes mean dissatisfied users! We are well aware that to comply with current legislation, it is necessary to provide users with various information (such as information about cookies and other information related to the GDPR), but this does not mean that you cannot present these pop-ups to them in a nice shape.

4) Ensure the speed of your website

Nobody likes going to a website and waiting for it to load before they can start browsing. Many times when this happens, users will give up and look for another site with the same information or product. With this in mind, there are some steps you can take to ensure your website is optimized. Here are some tips:

  • Optimize your website code: The more code your website has to run, the longer it will take to load. Try to clean up your code, keeping only the essentials.
  • Optimize images: Minimize the size each image takes up, ensure you use the correct format, and compress images whenever possible.
  • Merge elements: If you have, for example, two images side by side, you can combine the two into one, and this way only one will load, increasing loading speed.

An alternative that may interest you is to transform your website into a mobile app (you can read all about it here)

We hope that with these tips, you will be able to optimize your website for smartphones and any other mobile device. By the way, take the opportunity to check whether your website meets all the legal requirements of the GDPR and take the opportunity to read the 4 frequently asked questions about websites.

You know, for any questions send us a message. Don’t forget to follow our Social Networks: Facebook; YouTube; Instagram; LinkedIn.

See you soon…

A Paipeláine nas Redes Sociais!

Não se esqueça de visitar e subscrever o nosso Canal do YouTube, visitar-nos no Facebook, Instagram ou seguir a nossa página do LinkedIn. Esperamos por si…