Digital marketing Archive

Marketing ou Publicidade: Sabes a diferença? – Paipeláine

Marketing vs Advertising: Do you know the differences?!

23 de April, 202412 de February, 2024 by Paipeláine - Marketing Solutions

Do you really know the difference between Marketing and Advertising? Although these two terms are often used interchangeably, they have different meanings. At first glance, they may seem synonymous, but, in fact, they have different functions and objectives.

In this article, we will explore the differences between Marketing and Advertising. You will learn more about these concepts, and we will show you how one, as a result of the other, can help you grow.

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A IA como uma ferramenta de Marketing Digital - Paipeláine

AI as a productivity tool in Digital Marketing

23 de April, 202422 de January, 2024 by Paipeláine - Marketing Solutions

In recent years, Artificial Intelligence (AI) has become an indispensable tool in the world of Digital Marketing. With the growing demand for efficient results, and the need to stand out in an increasingly competitive market, the use of AI can be the key to increasing productivity and success in marketing strategies.

In this article, we will explore the impact of AI on Digital Marketing and identify some of the main ways to use it as a productivity tool.

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A hipersegmentação no Marketing Digital - Paipeláine

Hypersegmentation in Digital Marketing

23 de April, 20248 de January, 2024 by Paipeláine - Marketing Solutions

Have you ever felt disinterested in an ad that simply didn’t meet your needs? Or perhaps you’ve experienced the feeling of being bombarded by irrelevant ads? These experiences are frustrating. This is why hypersegmentation in Digital Marketing has gained more and more prominence.

In this article, we’ll explore this powerful marketing strategy and how it can transform the way you communicate with your customers.

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