A website is almost always one of the first means used to be present in the digital universe. Your website should be seen as a digital representation of you or your company, acting as the first level of contact with your potential customers… and we can agree that the first impression counts a lot!
It is an important way to attract new customers, through the implementation of strategies that convert visitors into leads. Furthermore, a website allows you to publish and promote relevant content with your network, which makes it an important repository of information.
If you already have a website or are thinking about creating one, these are the questions that have most likely crossed your mind! Now, let’s confirm…
P.S.: If your question is not answered here, send us your message, we will be happy to answer you.
How often should I update my website?
Simple… your website must always be updated! Your information must always be correct, your SEO must always comply with current search engine standards, and it must always be adapted for all devices. Furthermore, your design should be updated according to trends. Right now, what makes the user experience on your website more pleasant is its simplicity and clarity.
Why doesn’t my website have visits?
You are investing a lot in the creation, implementation and maintenance of your website and, still, you don’t get any visitors. This can happen for a variety of reasons. Here are some:
- The browsing experience can be confusing. Analyze the architecture of your website and design a clear and objective navigation model.
- Your website’s SEO may not be working well. Check out 10 main aspects about SEO that you may be overlooking.
- You may not be disseminating valuable content, regularly and coherently, and directed towards your service or product. Remember that you must create content that answers your customers’ questions.
These are just a few reasons, probably the most important, but many others may exist. You can always send us a message so we can check what isn’t working, and what you can do to try to turn the situation around.
After all, what does SEO mean?
SEO is a set of measures, methods and good conduct used to show search engines that your website has authority. It works, more or less, like this: Your website gains authority, this authority is reflected in trust and that trust translates into results. When it comes to trust, it is made up of two main factors:
- Authority – Google checks if you are an expert on a certain topic, if your business is credible or, for example, if your website has been around for a while, etc.
- Relevance – Google analyzes whether the search term is, in some way, “aligned” with your content or your business.
For example, imagine that I am a mechanic, and someone searches for “certified accountant”… obviously, even if my website is authoritative, it will not appear in searches, because it is not relevant.
Now imagine that someone searches for “mechanic in Lisbon”… if my website’s SEO is poorly optimized, it’s likely that it won’t appear in searches either. Google knows I’m a mechanic, but it doesn’t know my location. Again, my website does not appear in searches and, in this case, I have a lack of both Authority and relevance.
How do I appear on the first page of Google?
Well… this is a complicated question! There are countless factors that determine your position in search engines, and some of them are even quite complex. Trying to simplify (a lot), you must have a good SEO strategy (check out the main aspects about SEO that you should know in this article) and a simple and intuitive design for visitors. This is one of those Digital Marketing issues that are more complex, and it is very difficult to optimize without the help of a specialist.
You didn’t see your question answered in this topic, send us a message here and we will be happy to answer you. See you soon…