In recent years, digital marketing has undergone significant evolution, largely driven by rapid technological transformation. The truth is that companies have adopted more advanced digital strategies, essential to stand out in an increasingly competitive and saturated scenario. Some of us have even changed the focus of our strategies, taking them beyond “sales”, “notoriety” and “reference”!
Taking advantage of key technological developments, many businesses are now also focused on automating processes related to the sales and marketing department. But there is more to it than that! The question that arises is: how can technology, in some way, help us achieve our goals.
With that, in this article – yes… quite cliché for this time of year -, we will explore some of the main trends in digital marketing with a more technological aspect and we will analyze their relevance in the current scenario. Prepared?
1) Automation
As you would expect, we start with automation. One of the increasingly important trends. Many companies can, in fact, automate repetitive and manual tasks, such as sending segmented emails, updating social networks, managing advertising campaigns and even commercial follow-ups.
Automation simplifies processes and enables greater operational efficiency, allowing marketing and sales professionals to focus on strategic and creative tasks.
2) Artificial Intelligence (AI)
“AI” has been a frequently used word in recent times. However, the truth is that AI tools have been fundamental to digital marketing strategies for a long time (well before this current boom… believe me!).
With the power of data processing and advanced analytics, companies can gain actionable insights into consumer behavior, enabling more personalized targeting and the delivery of highly relevant experiences.
Additionally, AI-powered chatbots and virtual assistants help improve customer service and automate processes. All this to provide a more efficient and convenient experience.
3) Augmented Reality (AR) and Virtual Reality (VR)
AR and VR are changing how companies interact with consumers. Through the use of mobile apps and VR devices, companies can create immersive experiences that allow consumers to experience products and services virtually.
IKEA, for example, makes very good use of this technology! Using an augmented reality app, consumers can test furniture in their home and recreate three-dimensional versions to adjust everything in a virtual environment.
4) Big Data and Predictive Analysis
With the enormous amount of data generated every day, companies are increasingly focused on using this information to obtain insights that can direct their marketing strategies. Predictive analytics allows you to predict future consumer behaviors, anticipate demands and adapt marketing campaigns accordingly.
The use of data analysis platforms – such as tableau.com – allows companies to personalize their messages and offers based on individual consumer preferences, thus improving the effectiveness of campaigns.
Digital marketing continues to evolve, driven by emerging technology trends. As companies look to adapt to an environment that is more competitive than ever, it is essential that they keep up with these trends and harness the power of technology to drive their marketing strategies.
I hope this article was useful and provided a critical analysis of the main trends in digital marketing with a more technological aspect. If you have any questions, we are available to help.