We recently explained how you can create your own online store. This time, we will help you sell more and better, so that your store is a success. Because, in addition to attracting new customers, it is also important to nurture existing ones. This way, it becomes much more likely that they will return to your online store, and buy more…
Learn about the various sales strategies here.
Depending on the type of products you sell, it may be possible to use all of these strategies, but it is not mandatory that you do so.
1) Cross-selling
This is undoubtedly the most used strategy, both in online and physical stores. The strategy consists of adding to the purchase of a product, others that complement that same product.
Taking a practical case, imagine that in your online store you sell portable computers. When your customer decides to buy a specific model, you may be suggested to add to the purchase, for example, a carrying case or a specific peripheral (such as a mouse, keyboard, etc.). Or in the case of purchasing smartphones, as a rule, it is always recommended to purchase a protective cover or screen film.
Cross-selling can be done with a simple suggestion or, to make the purchase more attractive, a discount can be offered on the complementary product. There are also those who offer shipping costs when purchasing a set of items.
2) Upselling
Surely you have come across this strategy before. This, in specific, consists of the practice of selling a product superior to what the customer expected to buy.
Imagine that you are going to buy a smartphone in an online store, when you make your purchase, for example, you may be suggested a superior and more recent model.
This strategy works when you can show the customer that they will really benefit from purchasing the more expensive product. However, this will depend on many factors (advantages, price, familiarity with the store, etc.). Something important is that the recommended product is actually more advantageous, and not just more expensive. After all, it is important that the customer does not lose trust in your store.
Try presenting alternative choices on each product page, in your online store, or even the percentages of purchases of those items in relation to the article on the page.
3) Downselling
This strategy consists of the opposite of Upselling, that is, selling a product of a lower range than the one the customer had in mind. You’re probably thinking, “But why would I sell something cheaper?”
It is true that this strategy may result in some less profitable sales, but this may be the way to finalize a sale that, for some reason, would not materialize.
You can, for example, show alternatives to this article on the article page, both cheaper and more expensive, this way you will be applying a Downselling and Upselling strategy at the same time. You can also present similar items that are at a discount, presenting cheaper alternatives in relation to the selected item.
Why should you use these strategies?
It’s always harder to acquire new customers! These strategies will make your sales more dynamic, as they will help increase the volume of sales in your online store or even close sales that would not otherwise be completed.
Remember that it’s not just about selling more, it’s about selling better!
In conclusion, upselling, cross-selling and downselling strategies are essential to boost sales and increase purchases in your online store. By adopting these strategies, you can maximize profits, achieve business goals and stand out from the competition by providing an improved, more personalized service to your customers. Take advantage of these strategies, gain a competitive advantage and improve the overall performance of your online business.
We hope this article helps your online store to sell more and better and you know, if you have any questions, send us a message. Don’t forget to follow our Social Networks: Facebook; YouTube; Instagram; LinkedIn.
See you soon…