It’s true, the title of this article is correct! You can visit a physical store, online. And no, we’re not talking about the Metaverse (at least for now). In this case, specifically, we are talking about the possibility of touring the store using one of your devices (computer, smartphone, tablet), just as if you were in the physical store, but without queues or other impediments.
Although it has become more common to shop online, many people still feel more comfortable going to physical stores. Perhaps due to habit or for other reasons, this is a reality.
In this way, through a 360º virtual tour, it is possible to recreate the same classic experience of touring a physical store, with items on shelves and displays, but without leaving the comfort of home.
How can I tour a physical store online?
You’ve probably already read some of our content about 360° virtual tours (you can also find some examples of visits carried out by us here). This is where the concept of the online physical store comes from.
The 360° virtual tour allows you to enter a three-dimensional space, just as if you were in physical space. Furthermore, it is possible to “tag” everything we see during the tour and in this way, identify the products, which become clickable and can then be purchased, just as if we were in a physical store and picked them up to buy them.
What are the advantages of a 360º virtual tour?
In addition to all the conveniences that online shopping provides, another advantage is familiarity. A customer who usually goes to the physical store will feel “at home” in the online store, as it is visually the same. Furthermore, if you know the store’s layout well, you can quickly find the product you want.
Another advantage is notoriety, as this is not yet a very common online store model, so it will stand out compared to the competition.
There’s nothing better than seeing to believe, so we have a case study for you – “DL Ambientes virtual showroom”
DL Ambientes is a decoration company, founded in 1978. Focused on quality, personalization and authenticity of unparalleled interior environments.
Taking advantage of the “refresh” that our client did to his store in Foz do Arelho, in Caldas da Rainha, we decided to propose the creation of a 360º virtual showroom. And, thus, create a way for everyone to tour your new showroom even from a distance.
That’s when we came into action. Through our 360° video service, we create a virtual tour to the showroom, making it possible not only to tour the entire store, but also to have detailed information about the products and services they offer. In fact, you can check it out for yourself!
And you know, if you have any questions, send us a message. Don’t forget to follow our Social Networks: Facebook; YouTube; Instagram; LinkedIn.
See you soon…