If you came to this article, it’s because you know that social networks have a huge influence when it comes to disseminating your content, and are an important element in your Digital Marketing strategy.
The digital world can become a little scary for companies! Why? On the one hand, you have at your fingertips a wide variety of platforms where you will meet lots of people and, as such, diverse opportunities to promote your product or service. On the other hand, it can be difficult to identify which platform your customer is present on, or even what content to publish to reach them. Well, Social Media can help you!
It’s true, Social Media does more than help you build trusting relationships. They are a way of understanding your customers’ needs and desires. Furthermore, they are a gateway to other marketing tools. Let’s see what Social Media can do for you and your business.
1) Increase traffic to your website
Your website is a crucial sales tool. It is there that your client can access your institutional information, your products and the content created by you or your company. To create business opportunities, people need to find it and explore it. Social Networks allow you to place links to your website in publications and advertisements. Furthermore, they are a means of disseminating updates on the website (new products, content…). The objective is to attract the public to your website through publications of interest.
2) Optimize your SEO strategies
Google recognizes your company’s entire digital presence, not only through your website, but also through Social Networks. Our friend (Google) takes Social Network profile links into account in its search algorithm. Which means that having strong interactions with publications can allow you to climb search engine rankings.
3) Get to know your customer better
Social Networks allow you to extract important insights to profile your customer, and understand what type of content is more or less attractive. The better you know your client, the better targeted your strategies are. Which can translate into a greater return on investment.
Consider these three aspects when you are undecided about having a presence on Social Media. These can impact your overall Digital Marketing strategy. For now, we’ll stop here, but if you have any questions, leave your comment or send us a message. 😊